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Dealers’ concerns have been influenced by the pandemic’s acceleration of on-line gross sales and the growth in reservations and car orders resulting from a shortage of semiconductors that curtailed new-vehicle manufacturing. At the identical time, traditional automakers have rolled out more EVs and — in some circumstances — new sales models to accompany them. Tensions over the way forward for the franchise system have been constructing for years, partly prompted by the rise of Tesla and its direct-to-consumer gross sales model that has been emulated by different startup electrical automobile producers, corresponding to Rivian. Automotive News has been the North American auto business’s most-trusted and most-read supply of stories, perception and understanding since 1925. The Japanese brand debuted its fifth-generation Prius at November’s L.A. Auto present and can put the automotive on sale in U.S. dealerships within the first half of the year with improved gasoline economic system and tremendously overhauled exterior styling.
