“Some UK companies have advised us they’re concerned about it being too difficult to change or combine and match cloud supplier, and it isn’t clear that competition is working nicely. “High levels of profitability for the market leaders AWS and Microsoft point out there are limits to the overall level of competitors.” It additionally highlighted worries about dedicated spend discounts which, Ofcom feared, may incentivise clients to make use of a single main firm for all or most of their cloud wants. Ofcom’s examine found the pair had a combined market share of 70% to 80% in 2022, with Google…

“Some UK companies have advised us they’re concerned about it being too difficult to change or combine and match cloud supplier, and it isn’t clear that competition is working nicely. “High levels of profitability for the market leaders AWS and Microsoft point out there are limits to the overall level of competitors.” It additionally highlighted worries about dedicated spend discounts which, Ofcom feared, may incentivise clients to make use of a single main firm for all or most of their cloud wants. Ofcom’s examine found the pair had a combined market share of 70% to 80% in 2022, with Google…